Selling tickets to your event isn’t the only way to make it pay for itself. Here’s a comprehensive list of methods we’ve used with successful events teams to monetise their event: 1. Advertising It’s the oldest marketing play there is and still the most successful. Let companies advertise within your communications and charge them for …
Recent conversations in the last few months have inspired this post on event app failure. It has become common when speaking to events professionals to discover that their 2017/18 event app has failed. This despite heavy investment in the app. Why? Was it the app, the audience, or the event? Given the fact, nearly half …
So, you’re drawing up your event plans for next year. How are you going to grow your event without compromising what has made it different and special from others? “Do we change the venue?” “Would a location change improve or disrupt?” “Should we add an awards dinner?” But another question popping up more and more …