David Edgar 
Selling tickets to your event isn’t the only way to make it pay for itself. Here’s a comprehensive list of methods we’ve used with successful events teams to monetise their event: 1. Advertising It’s the oldest marketing play there is and still the most successful. Let companies advertise within your communications and charge them for …
Recent conversations in the last few months have inspired this post on event app failure. It has become common when speaking to events professionals to discover that their 2017/18 event app has failed. This despite heavy investment in the app. Why? Was it the app, the audience, or the event? Given the fact, nearly half …
So, you’re drawing up your event plans for next year. How are you going to grow your event without compromising what has made it different and special from others? “Do we change the venue?” “Would a location change improve or disrupt?” “Should we add an awards dinner?” But another question popping up more and more …
With 2018’s MIFID II’s regulations now in place, corporate access to research must now be paid for directly and not bundled in with other services. This has had several consequences on the investment industry with some companies reducing their commitment to providing research in some sectors, others cancelling conferences, and some providing a catch-all price. Unbundling services doesn’t …
Are beacons applicable to my industry or my business?
Can beacons solve my problems or help me achieve my goals?
How can I implement beacon technology in my business?
In our cheat sheet, you’ll find many different ideas on how to implement Beacons in various scenarios.
